The Hype surrounding Louis Vuitton Supreme


Autumn/Winter ’17 Collection at a Glance

The queues that have regularly formed on Lafayette Street, home to Supreme, since the label was established in 1994 have not passed the scouts at Louis Vuitton by. Founded by James Jebbiah, the label has long been a permanent feature of New York and doubles as a meeting place for skaters, artists and everyone who shuns the mainstream. 140 years after the first Louis Vuitton shop in Paris, these two apparent opposites decided to work together for the first time on a collection for autumn/winter 2017. Accompanied, needless to say, by an appropriate hashtag: #LVxSUPREME.

This year, the famous Louis Vuitton Monogram is punctuated by the iconic Supreme logo. This new emblem has found its way onto a series of different textiles, including classic Japanese denim, camouflage-design jacquard and bags. It even exists in an unusually bright shade of red alongside more familiar cognac and chocolate tones, reminiscent of the original LV Monogram canvas from 1896.