Brunello Cucinelli: Think positive


Autumn/Winter ’17 Collection at a Glance

Brunello Cucinelli is famous for his fundamentally positive company philosophy. This year, he’s asked his design team to work with the exploration approach. He wants the looks to convey open-mindedness towards diversity and respectful behaviour towards one another.

What does that look like? The pieces appear slightly oversized, an allusion to the many different figures that people can have. Comfort is supreme – designed for women and their daily needs. Military elements run through the collection. But they are softened with lace, feathers and embroidery. As ever, the jackets and jumpers are mainly made of cashmere.