Never change a winning team. Which is why Salma Hayek is once again the face of the Milan-based jewellery brand’s new collection for 2016. Should you need another explanation, the actor also has a private connection to the corporation behind Pomellato: she is married to Kering’s CEO, François-Henri Pinault.
For the new ad campaign, Hayek poses for the camera of photographer duo Mert & Marcus. Shooting location: London. Mert & Marcus styled the Hollywood beauty in private rooms and a multi-coloured film noir atmosphere. The way those ’40s American crime movies played with light and shade meets the vibrant summer colours of Pomellato’s Italian jewellery. Which isn’t really a contradiction, when you think about it: what do the two have in common? Their timeless aesthetics.