Viennese Fashion Designers on the Golden Catwalk
With En Suite, the Goldenes Quartier opens its doors to over 50 Viennese fashion designers – both on the catwalk and in pop-up stores.
The encounter bears a resemblance to David and Goliath: in the middle of the Goldenes Quartier and its international brands like Louis Vuitton, Prada and Brioni, over 50 well-known Viennese labels are showing their creations on the Golden Catwalk for Vogue Fashion’s Night Out. Online we have the highlights from: Michel Mayer, Elfenkleid, JCHOERL, Simon Barth Couture, Eva Poleschinski, Pollsiri, Hold, Hattitude, Niely Hoetsch and Ingried Brugger. Unique worldwide, this bridging of the fashion divide is called EN SUITE – jointly initiated by the Goldenes Quartier and the Viennese State Guild for Fashion and Clothing Technology. For one night only, pop-up stores will be set up especially for the Viennese labels in the Seitzergasse, where guests at Vogue Fashion’s Night Out can shop for regional fashion and accessories.
For the Viennese fashion designers’ Guild Master Patrizia Fürnkranz-Markus, who is also taking part with her label Pollsiri, this is an opportunity that she has long been waiting for: most labels can’t afford an address in the centre of Vienna’s first district. On the other hand, local identity is important for a metropolis like Vienna. The target groups of the international designer labels and the Viennese fashion designers are very similar, she says: after all, fashion made in Austria is also high quality and not cheap. Handicrafts are the foundation of both. “Handicrafts aren’t old and dusty, which is something that we want to make clear at EN SUITE. Handicrafts provide the roots, along with ideas and design.”