Gelato, pizza, mare and dolce far niente. Who doesn’t think of La Bella Italia when it’s time for a holiday? At the very least, we can take Italo style home with us. High-quality craftsmanship, family ties and an eye for detail are the specialities of Italian design.
A fashion house with a long history. It was founded in 1913 by Mario Prada and his brother Maritno; granddaughter Miuccia inherited the company in 1978. The designer is extremely successful – not only with Prada, but also with her diffusion line Miu Miu. Contemporary and bold, her fashion stands out for its unusual material and pattern combos as well as its retro vibe.
Designer Giorgio Armani is one of the old masters of Italian fashion. His designs are simple, elegant, occasionally a bit reserved, but always to the point. The second label Emporio Armani, which came onto the market in 1981, is more youthful. Pastel shades dominated the summer collection.
Bottega Veneta was founded in the Italian city of Vicenza in 1966. Even now, the atelier Montebello Vicentino is still located there. The typical woven leather pattern intrecciato is the brand’s trademark. Not just the accessories but also the clothes themselves are impressive. If you want to make the summer last longer, wear a white studded dress. The autumn line awaits with animal prints (also for men).
Founded in 1968 by Gimmo Etro as a textile weaving mill. Even now, the label produces 60 percent of their fabrics themselves. Hardly surprising that they are so eye-catching – the company is famous for its use of bright colours and paisley patterns. This summer the collection resembled One Thousand and One Nights, while the autumn continues with ethnic accents and fringes.
Menswear that promises years of timeless elegance: Brioni was founded in Rome in 1945 by the tailor Nazareno Fonticoli (trained on London’s Savile Row) and the designer Gaetano Savini. The brand has even dressed James Bond.