They sit on the front row at the fashion shows and wear the latest collection even before it’s been revealed on the catwalk. We’re talking of course about stars like Michelle Williams, who support their favourite designers and labels as a “friend of the brand” or brand ambassador.
From the catwalk to the red carpet
Louis Vuitton, for example, has a loyal fan community. Here, stars can be spotted not only on the front row, but often in the brand’s ad campaigns. Some such celebs are Emma Stone, Sienna Miller, Jaden Smith and Catherine Deneuve, who often wear creations by Nicolas Ghesquière on the catwalk.
The Italian elegance of Bottega Veneta appeals to Julianne Moore. And to Anne Hathaway, It girl Poppy Delevingne, blogger Bryanboy and Princess Maria-Olympia of Greece, who are also fans of the label. Kate Winslet, on the other hand, likes to choose creations by Alexander McQueen for her appearances on the red carpet.