They are beautiful, successful and inspiring. Everything they turn their hands to seems to be a success. So it’s no wonder that the beauty brands’ latest tactic is to sign up creative stars to work for them. A fitting motto might be: power woman meets power label.
- Victoria Beckham is launching a limited make-up collection for Estée Lauder, which will be available from autumn – not only at select retail outlets but also in all Victoria Beckham stores worldwide.
- Pop star Rihanna has already worked for several labels. She has released seven perfumes, the limited-edition RiRi Hearts palette for MAC and a lipstick to support AIDS research. Now the LVMH corporation has snapped up their third superstar for the beauty brand developer Kendo – Rihanna will be following in the footsteps of tattoo artist Kat Von D and Marc Jacobs. Fenty Beauty by Rihanna is expected in autumn 2017.
- Accessories designer Charlotte Olympia, too, has recently switched speciality, creating her own line of make-up for MAC. The dominant colour? Red. As you might have guessed if you know anything about its creator.
- Gwyneth Paltrow has also joined the ranks of celeb beauty specialists. Organic products are her focus, so she has signed a five-year contract as creative director of make-up at Juice Beauty. Goop is the name of the Californian company’s purely plant-based luxury range of body care products that have been developed under the aegis of Paltrow.