Despite being over 160 years old, Louis Vuitton is far from old-fashioned – as designer Nicolas Ghesquière proves again and again, season after season. And now the longstanding company has become a talking point once again, thanks to its a new feat: the smartwatch Tambour Horizon. Luxury brands have intentionally waited a while before jumping on the bandwagon, but time has told since the last watch fair in Basle: smartwatches are not just a passing trend, but the next big thing in the industry. Which is no surprise, bearing in mind that these digital watches not only tell the time, but also boast an unlimited array of other functions via apps.
True to the DNA of the French fashion house that began as a suitcase manufacturer, the smartwatch is mainly aimed as cosmopolitans. And it combines technology with ambitious design. Meaning that the smartwatch shares the same elegance as the Tambour, the watch with which Louis Vuitton entered the horology business back in 2002.
Technology and design ahead of their time
Obviously, the watch can be personalized: you have the choice of three watch faces (Graphite, Monogram, Black) and 30 different straps for men and women. The Tambour Horizon, whose case is made in the Louis Vuitton watchmaking factory in Switzerland, is equipped with technology from California’s Silicon Valley.
Google’s Android system can be enhanced with numerous apps, including Louis Vuitton’s very own apps: in addition to the City Guides, there are others that show flight delays or restaurant recommendations. And its battery life? Very respectable at 22 hours.