What you wear on your skin expresses your mood as well as your personality. That cannot only be said of fashion – but fragrances, too. So it’s hardly surprising that the alliance between fashion houses and perfumers has such a long history. The first to make the link was couturier Paul Poiret as early as 1911. Today almost every big label has its own perfume. We went on an olfactory journey of discovery to test the new scents of the season.
Georgio Armani created the first Emporio Armani perfumes back in 1998. Now Because It’s You for women has been reinterpreted with ripe raspberries and neroli, vanilla and musk. The male scent features spicy notes of cardamom, pink pepper and violet blossoms before moving into a heart of sage and notes of chestnut.
The fragrance duo L’Homme Prada and La Femme Prada are equally potent. The female fragrance is reduced to a floral essence, meaning that it smells intoxicating, sensuous, almost oriental. Intensive notes of tuberose, ylang-ylang and patchouli set this elusive scent apart. Dynamically masculine, the male scent is created with intensive notes of ambergris and patchouli, iris and tonka beans.
Les Parfums by Louis Vuitton are wrapped in premium packaging. The company, which first conquered the world of fashion as a suitcase and luggage manufacturer, has created elaborately made travel cases for its perfumes in reference to its early days.
Intoxicating and yet light at the same time: that is the aim of the chypre Mon Paris by YSL Beauty. The new heart note of jasmine absolute, tuberose, white peony and orange blossom is intended to create this effect, as is the base note of patchouli, white musk and Ambroxan.
Miu Miu L’Eau Bleue stands out thanks to its luscious scent of fresh lily of the valley as well as a touch of honeysuckle and the spiciness of Akigalawood. Bottega Veneta’s Amore combines a chypre scent with classic leather notes. Oriental patchouli and earthy oakmoss meet jasmine and crisp bergamot.