Even if fashion rags are yearning for beardless boys and even though there were conspicuously fewer bearded actors at the Oscars in 2015 than there were in 2014, beards are definitely not out. And if you’re not convinced, then spend an afternoon with Ivan Perevarin and Ilya Sovtsov. Founded in early 2015, their Brother’s Barbershop in Vienna’s Neubaugasse sees an endless line of customers with (mostly) very full beards. Ivan and Ilya are now mentally preparing themselves for the World Beard and Moustache Championships in Leogang, Austria, at the beginning of October. They are hoping to win an award with one of their customers (who has been growing his facial hair for a whole year especially for the purpose) in one of the 18 competition categories. The issue of bacteria (the German Focus magazine recently published a disgusting story) is definitely a non-issue, they say. Here, two shelves full of care products make beards shiny and fragrant. The beard wash by Oak Berlin, for example, prepares beards for the day while also softening them (and removing any specks of dirt at the end of the day). The beard oil by Solomon’s Beard (Italy) makes it shine and smell of black pepper. The moustache wax by Mr Bear Family (Sweden) is massaged against the grain so that every single hair stays in place. “Beard hairs are much stronger than head hairs,” explains Ilya, who admits, “I even comb and blow-dry my beard hair in the mornings.” No handlebar moustaches, chin beards or mutton chops were spotted in the Brother’s Barbershop. “Full beards are still very much in,” says Ilya. Trained in London, the barbers’ skill is applied to simply change a beard’s outline. If you want to try your way through beard cosmetics and razor paraphernalia, you are well advised to go to the Esbjerg behind St. Stephen’s Cathedral. The company has specialized in men’s lifestyle products for 25 years. And they even hold workshops on the “Perfect Shave”.