It all comes down to the packaging. The way you package yourself is the way you present yourself. The French are masters of casual style. And the whole world wonders: how do they do it?
The style, charm and elegance of French women are legendary. But it’s also easy to identify the French men in a crowd. We explored the spring/summer collections and came across numerous fashion elements that quote the Grande Nation and that will help men dress perfectly so they can mingle among the French at the fashion weeks.
It doesn’t always have to be a beret, although its evergreen style is unquestionable – as tasteful as a French baguette. The French are keen hat-wearers – and even a bucket hat (as seen at Emporio Armani) is considered socially acceptable. You’ll find the first sense of spring in the white straw hat by Etro.
The tricolore of the national flag is omnipresent. For the locals, red, white and blue are synonymous with the slogan of the French Revolution. Whereas in Austria those three colours generally suggest maritime summers. The red-and-white striped shirt by Etro combines the two, serving up both the seafood and the French Revolution.
Scarf or cravat instead of a tie, worn with a sporty but striking rucksack by Prada or a woven shopper by Bottega Veneta. French men wear bags. Thinking of sneaking your stuff into the missus’s handbag? Oh là là, never!