Comfy is OK – as long as it’s elegant. The biggest faux pas you can commit in the Italian fashion capital is confusing comfort with carelessness. In Milan clocks are set to a different time than elsewhere in Italy: here, traffic is punctual, and everything is clean and tidy. Milan is not cosy, Milan is somewhere you have to work for – and that means it’s best to begin with a sophisticated outfit.
In the elegantly casual ethnic style of Etro, for example, the label that makes even a chucked-on poncho look presentable. Worn with different shoes depending on the time of day – flats, high heels or boots – anyone in it will cut just as good a figure at the bar as at a post-fashion show dinner. Similarly versatile is the asymmetric dress by Brunello Cucinelli: combined with a casual jacket and a long, multi-row necklace, it works equally well as daywear for business meetings as it does as eveningwear for a gala. Both outfits can be worn with bags in shades of brown and black, with your choice of the more serious structured version by Prada or the more playful pouch version by Miu Miu.