When Mummy turns and spins in rustling dresses in front of the mirror, paints her face every morning, smells of gorgeous perfume and adorns herself with colourful stones and chains, her daughter finds it absolutely fascinating and definitely worth copying. Those who think that children aren’t interested in fashion are seriously mistaken.
Princesses, knights and Walt Disney characters who populate every single part of a child’s universe (thanks to the company’s aggressive merchandising techniques) do the rest to whet children’s appetites – which the fashion industry is more than happy to satiate, with taffeta and tulle, little long dresses, tight trousers and sparkling shoes. Gone are the times when tots had to be happy with Granny’s hand-knitted jumpers: at Pitti Bimbo, which is staged in Florence every six months, 445 collections for children and young adults were presented for this autumn. At the world’s most important childrenswear event, 6,900 buyers from around the globe chose what the shops will stock for fashion’s princes and princesses.