Whether it’s the raw climate of Iceland, Southern style or purist portraits, the new ad campaigns by the big fashion brands are extremely eye-catching and kindle precisely the emotions that the designers intended while creating their collections. Read on to learn more about the current campaigns by some outstanding photographers. Even at the height of summer, they’re guaranteed to give you a visual cool-off and make you yearn for these wardrobe wants.
Louis Vuitton chose famous faces for the “Series 7” campaign. They include Riley Keough, Jaden Smith and Catherine Deneuve. The muses of designer Nicolas Ghesquière were photographed in front of a backdrop of clear lines and industrial chic by legend Bruce Weber. Celebrities are also a feature at Brioni: Sir Anthony Hopkins is the face of the new autumn/winter campaign.
Miu Miu is trying its luck with vintage aesthetics. The campaign “Preservation Hall and other Stories” was created in New Orleans. Supermodel Kate Moss and actor Naomi Harris are some of the shoot’s protagonists. Things are equally colourful at Etro with model Anna Ewers and at the jeans label 7 for all Mankind with the street style stars, twins Sama and Haya Khadra.
The campaign by Bottega Veneta oozes architectural appeal. Todd Hido shot it in Lee House 2 in New Canaan, Connecticut. Purist is also an apt adjective for the Nonconformists campaign by Prada. It aims to convey the themes of humanity, reality and simplicity. In contrast, a desire for la dolce vita radiates from the models in the partly black-and-white photos of Emporio Armani.
For the Alexander McQueen collection, creative director Sarah Burton was inspired by Cornwall, but for the campaign she sent the gang to Iceland. Raw nature meets real warmth. David Sims’s promotional pics for Valentino combine photos of women of various ages, origins and charisma, who all have one thing in common: a strong personality, like queen-of-cool model Freja Beha.