Smelling the perfumes by the fashion labels in the Goldenes Quartier is like embarking on an olfactory journey. An overview of this spring’s scents:
California living with Louis Vuitton
The three new “Les Colognes” unisex perfumes by Louis Vuitton sound too good to be true for the sun-starved. “Sun Song”, “Cactus Garden” and “Afternoon Swim” are a homage to the landscape and lifestyle of California. The man behind the fragrances is master perfumer Jaques Cavallier Belletrud: he has combined the lightness of colognes with the elegance of perfumes. In keeping with the Californian theme, Louis Vuitton had the packaging designed by the Los Angeles-based pop artist Alex Israel. He has used stylized reproductions of his artworks Summer, Desperado and New Waves.
Emporio Armani for her and him
“In Love With You” for women and “Stronger With You Intensely” for men are the names of the two new scents by Emporio Armani. The female fragrance was created by perfumer Anne Flipo. She has used an unusual combination of black cherry, feminine jasmine sambac absolute and elegant amber-coloured rum as well as frankincense. Cécile Matton’s male scent embodies bold masculinity with essence of pink pepper, vanilla, amber and a wooden base note as well as lavender and sage.
Personal fragrant auras by Etro
As part of their home collection, the Italian fashion brand has launched new diffuser objects that lend rooms a fragrant aura. Afrodite with jasmine nuances and fresh floral impressions, Demetra, “the olfactory cornucopia of a forest”, Eos, a citrus scent with grapefruit notes, and Galatea with the fragrance of exotic Tiaré flowers.
Prada’s sweetie shop
Feminine, sensory, vibrant and lively. Prada Candy Night captures the freedom that nightfall brings. Achieved by combining bitter orange, iris aldehyde, patchouli, musk, tonka bean and cocoa.
It’s raining Parisian flowers at YSL
“Mon Paris Parfum Floral” is the name of the new perfume in the Mon Paris collection. A bouquet filled with flowers, excessive and wild – that’s one way to describe the new fragrance. The chypre scent was designed by Dora Baghriche and Olivier Cresp with bergamot, pear, raspberry and juicy peach in the top note, datura flower, jasmine sambac, orange blossom and magnolia essence as well as peony in the heart note. The whole thing is supported by patchouli essence, musk and Cashmeran wood.