It’s not just the show that has to be inspirational, but the location, too. That’s true for the presentation of the cruise collections above all – inter-season collections, which were long the preserve of an exclusive and moneyed clientele who punctuated their winters with cruises and so needed appropriately light clothing. Seoul’s status as the trendiest travel destination is undisputed. Tilda Swinton, Isabelle Huppert and Kirsten Stewart flew in simply to see Karl Lagerfeld’s models for Chanel floating through the Dongdaemun Design Plaza by star architect Zaha Hadid. Although Louis Vuitton also wanted to present their resort collection in the South Korean capital, a change of dates brought the show to Palm Springs – and into the modernist Bob and Dolores Hope Estate by architect John Lautner. Fashion with a view over the desert-like Coachella Valley: spectacular! And yes, actor Bob Hope did once live there. Even Gucci joined the ranks of cruise collection shows for the first time this year: the luxury Italian label’s models strutted across Moroccan carpets in an NYC warehouse. Christian Dior put the cherry on the cake this season with his invitation to the Palais Bulles in Théoule-sur-Mer. Dior’s Artistic Director Raf Simons sent his models through French fashion designer Pierre Cardin’s private property: a building made of terracotta bubbles located between Cannes and Monaco, overlooking the azure blue sea. It certainly met with Marion Cotillard, Zoe Kravitz and Dakota Fanning’s approval, as did the fireworks that evening.