When looking out of the window or into your wardrobe, it may seem a bit premature to be speaking of a sense of spring in the air, but take a look at the new ad campaigns and you’ll think differently. Palms, lavish prints and expansive landscapes are already giving us a taste of what’s to come once the temperatures start to rise. But don’t forget the message that many campaigns are putting across, either.
At Prada everything comes under the banner of “Real Life Comix”. Highlighting the work of female comic book artists, the collection intends to show femininity and feminism in a new light. At Miu Miu the camera targeted its lens at actors and models who are actively involved in social issues. For example Elle Fanning, who champions gender equality with the “Real Girl” initiative.
Saint Laurent managed to bring a cult duo together. Model Kate Moss stood in front of the camera of celebrity photographer David Sims. The result is atmospheric black-and-white photos. The cult approach continues at Valentino. The red dresses and studded bags that the label is famous for were captured by the photographer duo Inez van Lamsweerde and Vinoodh Matadin. Their models include Gigi Hadid. Brioni also aimed their cameras at a star. This season: Harvey Keitel.
There should be no ad campaign without summery opulence. That’s what they thought at Alexander McQueen, and promptly reached for luscious palms and red dresses. As is to be expected, Etro has painted spring in bright colours and unusual prints.
This year Bottega Veneta has taken a very digital approach. See the preview here.