Compelling moments, moving intimacy and new, creative impetus. The latest fashion campaigns pack a punch and make it feel like spring no matter what the temperature is outside.
For the spring advertising campaign, Jamie Hawkesworth opted for a purist, black-and-white composition with models like Binx Walton, Chunjie Liu, Jean Campbell and Jill Kortleve posing in front of dramatic rock formations.
The first campaign under creative director Daniel Lee focuses on the Italian soul. The photographer Tyrone Lebon’s shoot in a private house lasted several days – which guaranteed a unique level of intimacy.
The new designer of the menswear line, Virgil Abloh, broke new ground in the campaign, too. Children play a central role in the images – as does the designer himself, who is shown working, surrounded by his personal and professional entourage.
The campaign was shot on Ibiza by Enrique Badulescu with intense colours, strong poses and subtle geometry in the compositions.
In keeping with Prada’s new fashion film, the campaign looks like a kind of film poster. Featuring the supermodel Gigi Hadid among others, photographed by Willy Vanderperre.
The world of prints and colours – and their association with freedom and travel – was captured for Etro on horseback on a beach by the Pacific.
The Danish It girl Freja Beha Erichsen was hired by Juergen Teller for Anthony Vaccarello’s collection. An homage to Helmut Newton’s photos from the early ’90s.