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Winning Team: Salma Hayek and Pomellato
18.05.2016
Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Pomellato c Mert & Marcus

Winning Team: Salma Hayek and Pomellato

18.05.2016

Never change a winning team. Which is why Salma Hayek is once again the face of the Milan-based jewellery brand’s new collection for 2016. Should you need another explanation, the actor also has a private connection to the corporation behind Pomellato: she is married to Kering’s CEO, François-Henri Pinault.

For the new ad campaign, Hayek poses for the camera of photographer duo Mert & Marcus. Shooting location: London. Mert & Marcus styled the Hollywood beauty in private rooms and a multi-coloured film noir atmosphere. The way those ’40s American crime movies played with light and shade meets the vibrant summer colours of Pomellato’s Italian jewellery. Which isn’t really a contradiction, when you think about it: what do the two have in common? Their timeless aesthetics.

 

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