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Paris: Trendsetters’ Stomping Ground
20150929

Paris: Trendsetters’ Stomping Ground

20150929

Two things have set us thinking. Firstly, what unusual backdrop will Chanel have its models walking down this year (in 2014 it was a gigantic supermarket)? And secondly, what are the best places – aside from the Paris Fashion Week 2015 – where you’re guaranteed to bump into models, publishers and designers? With the former, we’ll simply have to be patient, but here are the answers to the latter
The Klay Club For €2,000 a year you can be a member, work out and drink champagne at monthly socializing event. Or just sit on the stunning garden terrace, eat healthily and admire the work of French Interior Designer Charlotte Biltgen: the Klay gym’s restaurant is open to everyone, not just members. It recently underwent a makeover and is now a resplendent mixture of Parisian elegance and 1950s South American flair. Lush vegetation, black-and-white Formica tables and Casamania chairs made of metal and raffia are the perfect backdrop to the well-toned regulars. 4 Bis Rue Saint Sauveur, www.klay.fr Le Bon Marché Beauty Grocery Standing still is not an option for the oldest department store in Paris. Instead, Le Bon Marché first renovated its shoe department and then installed a kind of beauty grocery on the first floor. Spread across 300 square metres, with parquet floors, exposed brick walls and large windows, a vast number of fragrances, aromatic lotions and old herbalist’s boxes. It feels more like you’re in a loft-style apartment than in a shopping centre. 57 international brands – many of which are new to France – are stocked exclusively by the beauty grocery, such as the Swedish brand Björk & Berries, which makes skincare products out of birch leaves and barks. 24 Rue de Sèvres, www.lebonmarche.com Ofr La Boutique Siblings Marie and Alexandre Thumerelle spent the last 20 years establishing first a library and then a bookshop. In 1996 they were the first to stock magazines like Wallpaper and The Face in Paris. For their first concept store Ofr La Boutique, they chose the products of their designer friends. From the brand Meilleur Ami, for example, they bought bags, from Nina Christen shirts and blouses. Trend scout David Feder contributed design from the 50s to the 70s: Tomado shelves, lamps by Louis Poulsen, chairs by Eames. 3 rue Paul Dubois, www.ofrsystem.com Front de Mode Even during her days as a fashion designer, ecological materials, fair production and the label “Made in France” were at the forefront of Sakina M’Sa’s thinking. Now she has passed on this same approach to her designers in her own concept store. Born in Africa, she founded Front de Mode in Le Marais: a shop spread across two floors that stocks ecodesign by 50 different brands. The genre ranges from jewellery and stationary to accessories and cosmetics. Several brands are already known: it’s not only the French who have heard of Veja and Katherine Hamnett. 42 Rue Volta, www.frontdemode.com Clover Again designed by Charlotte Biltgen, but this time the latest restaurant by starred Chef Jean-François Piège: Clover, a long and narrow place that can only host 20, but currently the fashionistas’ favourite. Vast fridges with glass doors store ingredients in plain sight – fresh every day – that the maestro cooks spontaneously in the open show kitchen (he calls it “cuisine instinctif”): scallops with beetroot jam and grilled quinoa waffles with aubergine purée. The mantra here is “healthy”. If you can’t eat without butter, cream or fat, you’ll go hungry. 5 Rue Perronet, www.clover-paris.com Brasserie Barbes Romantic evening meals, lunch with the family, cocktails with hipster friends. The Brasserie Barbes is something akin to a gastronomic whizz-kid. Located in the district of Montmartre, it is fitted with amusing details (telescope) and cosy touches (crackling fireplace). Not forgetting its roof terrace – one of the most stunning places to watch the sunset in Paris. After having tasted your way through the sea bass carpaccio and ginger-and-hazelnut-crusted prawns, head onto the dance floor. You’ll be happy to return again the next morning for a detox smoothie of apple, spinach, celery and lemon. 2 Boulevard Barbès, www.brasseriebarbes.com PNY Marais Homemade burgers, sensational fries; a homage to Miami in the 80s. The latest branch of the PNY burger chain is in Le Marais and wows its diners with baby pink lacquered seating areas, cacti and the new Banh Mi Burger with beef. To remain true to your surroundings, order a milkshake. That, too, is guaranteed to be a pastel shade. 1 Rue Perrée, www.pny-hamburgers.fr Honor Right next to the Comme des Garçons flagship store is the first open-air Parisian coffee shop: Honor, a designer kiosk in the inner courtyard that serves third wave coffee. Early in the morning, you can eat granola muesli with fruit, muffins and banana cake here at the long wooden bar. Lunchtime guests order squash and feta quiche or a roast beef sandwich. 54 Rue du Faubourg Saint-Honoré, Honor
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