The multiple-award-winning Swedish photographer Per-Anders Pettersson embarked on a five-year journey to document the growing fashion industry in Africa. He travelled across 15 countries and his resulting volume draws a picture of Africa that disproves a whole host of clichés. He presents his reader with a compendium of the continent’s brightly coloured and lively fashion consciousness that needs no explanation. Instead, the publisher relies on the power of the photographs to speak for themselves. There are but few explanatory texts: a view of the stage and backstage of a fashion industry that celebrates both its big players and its independent creative minds. With all their desire, delight in designing and confidence to experiment between tradition and modernity.
Clothbound hardback, 168 pages, 80 colour illustrations, approx. €40.