Lust for life, the avant-garde and – most importantly of all – perfectly finished items: Austrian design highlights for spring/summer 2017 at Berlin Fashion Week.
Marina Hoermanseder led the way, causing a furore with her leather straps borrowed from orthopaedics, which she incorporated into her creations as a signature style. Hoermanseder’s provocative designs featured the eccentricity of fetishistic elements, combined with delicate pastel shades and quaint motifs – the result: tirelessly fresh. Ingenious details, perfect cuts and absolute precision make the designer and her unusual sources of inspiration – such as 18th-century corsets – the epitome of the avant-garde.
Lena Hoschek is travelling to the Baltic Sea with her spring/summer 2017 collection – retrospectively, you understand. This time, the Styrian designer has revived the swinging skirts, coquettish captain’s caps, lacing, cords, fringes, sailor collars and the fun-loving flair of 1920s’–1940s’ north-eastern bathing culture. A pair of palazzo pants is essential in any such wardrobe. And because bathing culture isn’t complete without a bath robe, Hoschek has now designed one for the long-established company Vossen.
Funkily bright is the order of the day for Tyrolean designer Rebekka Ruétz, though her fashion is firmly rooted in her homeland. She works with lace, cotton, imitation leathers, opulent floral patterns and large-scale prints and collages with rococo motifs.
This was the second time that the traditional company from Kitzbühel, Sportalm, has presented a collection in Berlin. Head designer Ulli Ehrlich proves that the Kitzbühl attitude towards life – a combination of sport and glamour – is definitely fit for the city. With skirts, tunics, summery leathers and satin.
The label Wendy & Jim blurs the line between art and fashion in the collection “No One Like Us”. Their show took place in the Galerie Crone, where designers Helga Ruthner and Hermann Fankhauser had amateur models float across the floor – much like they did at last year’s Take Festival in Vienna.